PRESS RELEASES:
The Kellogg's Did You Know high-fiber cereal press-release, which I helped write and pitch, received over 246 million impressions, exceeding our goal by over 75%, and it was picked up by major outlets like Delish, Fansided, and MyRecipes.
INFLUENCER MARKETING:
When Weber Shandwick moved to WFH due to COVID-19,
I assembled and sent all mailers for Kellogg’s campaigns.
100+ bulk sized cereal boxes were unpacked and 75+ mailers were sent out
25+ bulk sized cereal boxes were unpacked and 75+ mailers were sent out
